91快色

Senior Lecturer in Business Systems and Management

I joined the Business School in January 2015 as a visiting faculty member, became a听full-time听Lecturer听in September 2019 and Senior Lecturer in Business Systems and Management in July 2021.

I have taught in various business-related听subjects at the university. Mainly听my expertise is in听teaching and听researching in subjects related to digital technologies, information management, information systems,听computer mediated communication, digital听marketing听and digital business听management.听

I have also previously worked as a visiting faculty member at 91快色of Greenwich in the Faculty of Engineering and Science covering modules in Engineering Management courses, mainly involved in teaching and supervising students.

Other References

• HEFCE Gamification Project

Qualifications

• BA in Business Studies 鈥� 91快色of Wales, Institute Cardiff (UWIC)
• MBA in International Business 鈥� 91快色of Gloucestershire
• MSc in Marketing and Business Management 鈥� 91快色
• PhD in Social Media Communication 鈥� 91快色
  • Thesis title: Message Layering: A grounded theory of overcoming message limitations in social media communication

Teaching Expertise

• E-Business and E-Commerce听
• Information听Systems/Information Management听
• Business Analytics/Big Data/Internet of Things (IoT)听
• Business Intelligence/Artificial Intelligence/Machine Learning听
• Online Marketing/Web Analytics/Search Engine Optimisation听
• Cyber-psychology and Online Behaviour听
• Computer-mediated and Social Media Communication 听
• Marketing and Brand Management听
• Business Research Methods听

Research Interests

• Information Management/Information Systems
• Big Data/Internet of Things (IoT)听
• Computer-mediated Communication (CMC)
• Social Media
• Cyber Behaviour
• Pedagogical Research (Student Narratives, Gamification/Game Based Learning, Emotions and Affects)听
• Grounded Theory (primarily Classic/Glaserian Grounded Theory)听

Memberships

• Member of the British Academy of Management听(BAM)听
• Member of the UK Academy of Information Systems (UKAIS)听
• Chartered Association of Business Schools (CABS), Certified Management听& Business Educator (CMBE)听

Journal Publications

• Ahmed, S. and Haag, M. (2016) Entering the Field: Decisions of an Early Career Researcher Adopting Classic Grounded Theory. The Grounded Theory Review, Vol 15, No. 2, pp. 76鈥�93.

Conference Publications

• Ahmed, S. Haag, M. Lal, B. (2020) Moving away from the Norms: Motives for adopting Classic Grounded theory methodology in information systems research. UK Academy for Information Systems (UKAIS) Conference, Oxford, United Kingdom, March/April 31-1st
• Ahmed, S. Henderson, B. Clements, AJ. Kofinas, AK. (2018) Push and Pull Strategies of Learning in Higher Education; Influencing students鈥� learning journeys, British Academy of Management (BAM) Conference, Bristol, United Kingdom, September 04-06
• Ahmed, S. Henderson, B. Kofinas, AK. (2018) Push and Pull: An approach to directing learning in higher education, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April听24-25
• Kofinas, AK. Romanova A. Ahmed, S. (2018) Coping Cycles and summative assessments: Reflections on assessment regimes, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April听24-25
• Ahmed, S. Henderson, B. Kofinas, AK. (2017) Changes in Business Students鈥� Feelings during a Unit-long Gamification Study, British Academy of Management (BAM) Conference, Warwick, United Kingdom, September 05-07
• Clements, AJ. Ahmed, S. Henderson, B. (2017) Student Experience of Gamified Learning: A Qualitative Approach, 11^th European Conference on Game-Based Learning, Graz, Austria, October 05-06
• Ahmed, S. and Haag, M. (2017) Emoji 鈥� What is Their Purpose? A Study of Effective Communication on Facebook, 4^th European Conference on Social Media (ECSM), Vilnius, Lithuania, July 02-04
• Kofinas, AK. Tsay, C. Ahmed, S. (2017) Terror Management & Gamification in Higher Education Assessment鈥�, Learning, Teaching & Student Experience 6^th Annual Conference, Chartered Association of Business Schools (CABS), Bristol, United Kingdom, April 25-26

Workshops

• Ahmed, S. Henderson, B. Kofinas, AK. (2018) 鈥淎 sentiment analysis of playful engagement in management learning鈥�, CLE Workshop: 鈥淧lay, Creativity and interdisciplinary teaching鈥�, Luton, United Kingdom, March 8^th
• Kofinas, AK. Schwabenland, C, Tsay, C. Ahmed, S. (2020) 鈥淓quality, Diversity and Inclusivity using Lego (R) Serious Play (R)鈥�, Greenwich, London, United Kingdom, January 10^th

Contact Details

T: +44 (0) 1582 743052
E: sajeel.ahmed@beds.ac.uk